Have a vision. Imagine your North Star

Purpose and strategy development

“If you can dream it, you can do it.” - Walt Disney

With business design life cycles shortening, it is imperative for firms to find meaning beneath the surface of today’s dynamic business landscape. For executives to deliver sustained shareholder value growth, they must anticipate and quickly respond to the opportunities and perils this dynamism creates – before the landscape shifts again. Pacing change, and course correcting proactively to new trends and signals will lead to new opportunities and growth paths.

We work with you to co-create a lucid vision, purpose, and we help you define the strategy to achieve it, and design the action plan to clarify it for your organisation.

Your customers’ perception is your real value

Value model design

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”- Philip Kotler

Today’s world is characterised by choice which creates various notions of value. Both, consumers’ and organisations’ choice is governed by their unique perception of value. Value perception is a notion of opposing objectives – that for one to win, the other must lose. In fact, this is never true. Commerce is a win-win game. The articulation of value is vastly different from a business design, or an operating model, which tells you what you must do. The value model tells you how you must do it.

We help you design your value model by examining your customers value expectation, deciphering your customers value anticipation, strengthening your preparedness for value generation, and aligning your organisation for value execution.

Opportunity stopped knocking.
Don’t wait for it. Create it.

Opportunity discovery and design

“If opportunity doesn’t knock, build a door” - Milton Berle

In today’s world, you must create opportunity to create value. It requires you to understand that your position in the marketplace is as strong or as weak as your ability to continuously create customer value & experience. Organisations cannot wait to be certain, but must instead, place bets on their best assessment of the way their industry will evolve and shape. Opportunity creation is a continuous process.

We help you develop the ability to anticipate changes in your business landscape that will create disruptive opportunity. We don’t just help you to run fast - we help you run in the right direction.

You are in the experience business!

Process & customer experience design

“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” - Valeria Maltoni

People make organisational processes a success or a failure. To succeed, it is important for teams to work together, and to design processes and experiences that are flexible, customer-centric, and quickly adopted throughout the organisation. There was a time when success came from a company’s sole focus on delivering a dependable and highly functional product / service to the market. Today, product differentiation is no longer the success factor in business. Today, customers have a choice and want that choice to align with their personal values and a meaningful experience.

We help you adopt practices that elevate your customer experience, delight your customers, create brand recall and loyalty, and thereby build a steady foundation for your company.

Growing a business is tough. Purpose is the solution.
It is the fuel of your business.

Brand purpose and experience

“People don't buy what you do; they buy why you do it” - Simon Sinek

In a world with thousands of brands competing for customer mindshare, how does your brand stand out? Why does your brand exist and what difference does it make in the life of a customer? Your brand personality portrays who your brand is and how it can be expected to behave. It conjures up imagery of your brand’s attitude and offers a glimpse into its spirit and soul.

We help you decode your brand, and design the core of everything your brand does. We help you craft incisive brand experiences, and help you understand and articulate your reason of being through your brand.

Old ways won’t open new doors!
When nothing goes right, go left

Business model design & growth journey

“Exploration is the engine that drives innovation. Innovation drives economic growth.” - Edith Widder

A key reason for slowing business growth is that the company’s business model is no longer suited to new market conditions. And these conditions are constantly being impacted because of new technologies, shifting customer preferences, and new models of competition and collaboration. Making sure that your business model is constantly being updated and renewed is therefore critical.

We help you design the key components of your busniess model, and revitalise you to drive growth. We help you leverage the digital economy, and respond to emerging customer preferences and drive growth through business model innovation.